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      What I learned from Localizing on QuizRevolution

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      What I learned from Localizing
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      What I learned from Localizing
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      Question by
      Anonymous
      When Pepsi marketed their slogan translated into chinese; it read:
      Wrong
       of players answered correctly.
      • 'Pepsi Brings You Back to Life'

      • 'Pepsi Brings Your Ancestors Back from the Grave'

      • 'Pepsi Adds Life into the Living'

      • 'Pepsi helps You Become Alive'

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      Comments:
      1. When Pepsi marketed their slogan translated into chinese; it read:
        1. 'Pepsi Brings You Back to Life'
        2. 'Pepsi Brings Your Ancestors Back from the Grave'
        3. 'Pepsi Adds Life into the Living'
        4. 'Pepsi helps You Become Alive'
        1. When Pepsi began marketing it's products in China, they were using a slogan that read ''Pepsi Brings You Back to Life''. Translated into Chinese however, the slogan meant, ''Pepsi Brings Your Ancestors Back from the Grave'' (Business Link West Yorkshire website, www.blwy.co.uk
      2. What is 'MIST' in German?
        1. spray
        2. clouds
        3. dung
        4. confused
        1. There are several examples of companies getting tangled up with bad translations of products due to the word ''mist''. We had ''Irish Mist'' (an alcoholic drink), ''Mist Stick'' (a curling iron from Clairol) and ''Silver Mist'' (Rolls Royce car) all flopping as ''mist'' in German means dung/manure. Fancy a glass of Irish dung?
      3. In Italy, a campaign for Schweppes Tonic Water translated the name into:
        1. Schweppes Toilet Water
        2. Schwepps Health Water
        3. Svepps Healthy Water
        4. Schweppes Holy Water
      4. What is the most beneficial action a company must take to strengthen the translation process?
        1. Use automatic translation memory tools
        2. Establish a good relationship with a quality vendor
        3. Do all translations in-house
        1. From our experience, one of the most beneficial actions in strengthening the translation process has been establishing a solid relationship with the translation vendor. This relationship benefits both parties. This relationship is instrumental in communicating better strategies for handling text changes and more productivity.
      5. Which of these is a real?
        1. On a menu: Our wines leave you nothing to hope for
        2. In a hotel: You are invited to take advantage of the chambermaid
        3. In a hotel: Visitors are expected to complain at the office daily between 9-11am
        4. In an elevator: Please leave your values at the front desk
        5. All of them are real
        1. On the menu of a Swiss restaurant: Our wines leave you nothing to hope for. In a Japanese hotel: You are invited to take advantage of the chambermaid. In a hotel in Athens: Visitors are expected to complain at the office between the hours of 9 and 11 a.m. daily. In a Paris hotel elevator: Please leave your values at the front desk.

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