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      What I learned from Localizing
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      What I learned from Localizing
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      Question by
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      What does FRAGILE mean?
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       of players answered correctly.
      • broken

      • easy to break

      • be careful

      • watch it

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      Comments:
      1. What does FRAGILE mean?
        1. broken
        2. easy to break
        3. be careful
        4. watch it
        1. A nice cross cultural example of the fact that all pictures or symbols are not interpreted the same across the world: staff at the African port of Stevadores saw the ''internationally recognised'' symbol for ''fragile'' (i.e. broken wine glass) and presumed it was a box of broken glass. Rather than waste space they threw all the boxes into the sea!
      2. When Pepsi marketed their slogan translated into chinese; it read:
        1. 'Pepsi Brings You Back to Life'
        2. 'Pepsi Brings Your Ancestors Back from the Grave'
        3. 'Pepsi Adds Life into the Living'
        4. 'Pepsi helps You Become Alive'
        1. When Pepsi began marketing it's products in China, they were using a slogan that read ''Pepsi Brings You Back to Life''. Translated into Chinese however, the slogan meant, ''Pepsi Brings Your Ancestors Back from the Grave'' (Business Link West Yorkshire website, www.blwy.co.uk
      3. The phrase ''The spirit is willing but the flesh is weak'' going from Russian back to English became:
        1. ''The wine is good but the meat is rotten''
        2. ''The soul is happy but the body is light''
        3. ''The mind is ready but the skin is too thin''
        4. ''The attitude is strong but the body is hungry''
      4. What is the most beneficial action a company must take to strengthen the translation process?
        1. Use automatic translation memory tools
        2. Establish a good relationship with a quality vendor
        3. Do all translations in-house
        1. From our experience, one of the most beneficial actions in strengthening the translation process has been establishing a solid relationship with the translation vendor. This relationship benefits both parties. This relationship is instrumental in communicating better strategies for handling text changes and more productivity.
      5. When translating ''the linguistic fun page'' to Spanish what result do you get?
        1. ''the linguistic page of recreation''
        2. ''the linguistic fun page''
        3. ''the linguistica page of divertimento''
        4. ''the linguistic page of the amusement''
        5. ''the linguistic pagination of diversion''
        1. This is a fairly straightforward, idiom-free phase. Here are the results: French; ''the linguistic page of recreation'' German; ''the linguistic fun page'' Italian; ''the linguistica page of divertimento'' Portuguese; ''the linguistic page of the amusement'' Spanish; ''the linguistic pagination of the diversion''
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